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Well, if you add keywords to your web article titles and text, people who type the same keywords into search engines will find your articles before they locate people another person who wrote a comparable topic but didn’t use popular keywords / phrases. Why all of this to increase your search engine rank?
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The more your keyword was present, superior. Now this technique is consider spam and engine crawlers flag does site. Yes, it was like that. Now then though ranking was archive with the Meta tags efficiently along with the weight in a keyword in the content.